# zz8 brand rules (v3)

## the mark
Seven parts make the 8. Six identical batons; the seventh is the hand — pivot bulb into blade, resting at −30°. Only the hand moves (+45° = answering); the batons never do. Clear air between parts — nothing touches.

## logo use
- Wordmark (z's + glyph, one unit) = primary logo: decks, docs, site header/footer, signatures, banners.
- Glyph alone = exception: app icon, favicon, hardware badge, avatar, watermark, any size below 48px. Below 48px the stock thickens; geometry never changes.

## color
signal #FF3B1F · ink #0e0e0e · ember #180400 · fog #f4f4f4 · white · grey #8b8b8b.
Proportion: white 60 / fog 25 / ink 10 / signal 5.
- Red is a place, not a decoration: one red element per white or ink view.
- Never red body text. No tints, gradients, transparencies.
- Flood red once per medium (covers, closers) — there ember and white do the talking.

## type
Space Grotesk 300→700 only. Voice from weight contrast in-sentence (light asks, bold answers). Headlines lowercase. No mono, no tracking, no uppercase.

## gestures (one per view)
- the giant — mark exceeds the frame; covers and section breaks.
- the echo — a word decays in three weight/color steps; emphasis and closers.
- the stagger — words leave the baseline like a waveform; heroes, measured never eyeballed.

## break (once per medium)
Flood a page red · crop the giant past every edge · echo a word into silence · swing the hand to +45° when something answers · leave a page almost empty.